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Fitness industry | The new trend in business

We live in a changing world, a world in which increasingly healthy consumption habits are being imposed, with demographic and social changes that point towards a greater longevity of the population and the growing digital transformation that companies are assuming, implies that everything the industrial fabric and, in particular, the fitness sector faces a wave of changes and becomes one of the new businesses of the moment.


What is the Fitness Industry?

Fitness is a general state of health, and more specifically the ability to practice certain physical activities is called. The fitness business model is to adopt increasingly healthy consumption habits is a trend that, with increasing intensity, is prevailing in today’s society.
The fitness sector points towards transversality and reinforcing its presence in other market segments. In this regard, insurance companies, nutrition clinics or beauty centers are committed to offer sports services in their own centers. This will lead fitness companies to establish new strategic alliances, while promoting cross-selling, which is why the fitness sector is considered a profitable business.


Fitness Industry: Why is it one of the Most Profitable Businesses of the Moment?

The year 2019 represented a great year for the industry. The recent GWI Wellness report indicates that the global physical activity industry accounted for a total of US $ 828.2 billion. Meanwhile, club locations and total membership reached new highs, demonstrating that fitness consolidated its place as a central pillar of today’s society. It is clear that for this sector it is a new business opportunity, but what are the factors that affect the growth of this sector?


1. High costs of health insurance

Business executives have realized that it costs less to insure a healthy person, and that they can reduce the costs of insurance by encouraging healthy living habits in their employees.
Therefore, many of the companies are paying the gym to their employees while they can demonstrate that they are using it.


2. Demand for healthy foods

Another factor that causes the fitness industry to be experiencing so much growth is the increase in the consumption of healthy foods. Increasingly, there are more people who care about their eating habits, and this leads to these people looking for other ways to improve their quality of life through sport.


3. Wearable devices

The growth of wearable devices in the fitness sector, means that more and more people are interested in keeping track of their data, and that they put themselves challenges to achieve goals through sports practice.


4. Low-cost gyms

Market entry of boutique gyms and low cost gyms as one of the determining factors in the growth of the fitness industry. More people can afford to go to train thanks to these gyms, which are usually also 24 hours.


5. Group Training

People are really enjoying group training as it fosters a sense of teamwork and personal achievement. Group training is a recurring theme in the fitness sector; but, in the last two years, it has been especially the small group training that has gained enormous importance.


How to Start a Fitness Business?

Fitness is the new profitable business, because taking care is fashionable. According to the European Health & Fitness Market 2019 report by EuropeActive and Deloitte, the sector had a turnover of 2,291 million euros in 2018, with moderate growth (2.5%). Starting a profitable business in this sector is very feasible, but it can still be lost.

 

Here are 5 tips to start your Fitness venture:


1. Make it a place where people want to go.

In a panel discussion, organized by American Express, the founder of ClassPass, Payal Kadakia, said fitness studies are “the new fashion” – it’s not about training and burning calories, but about experience and lifestyle.


2. Specialize

Don’t skimp on good trainers. Invest time in choosing your staff well, as well as in requiring periodic certifications so that your customers get consistent results.


3. Use the Social Networks

They will help you get in touch with your community. If you are looking to improve the social experience of your gym or studio, social networks are an important part.


4. Use data for measurements

We live in a world where data is increasingly important, so it makes sense for people to train with data. People want to see how many calories they burned, how their numbers are compared to previous sessions and how they compare with those of other people.


5. Don’t skimp on the budget

If you use cutting-edge technology, high-tech equipment and a boutique-style environment, the investment is likely to be high. It is a reality, fitness businesses are not cheap.

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• What is the Zoo Health Club?

• What is the initial franchise investment?

• Are there leasing programs for the equipment available?

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A BUSINESS MODEL THAT WORKS FOR YOU!

More than half of our franchise owners are owner/operators. The rest allow their top managers and staff to take care of the day-to-day operations. When speaking with our franchise owners you will notice they come from different industries and backgrounds. They all have one thing in common: They were looking for the right balance of lifestyle and business. All were looking for an opportunity for themselves and family. They found it with the Zoo Health Club. Watch some of the videos below and find out for yourself.

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Why should I invest in

the Fitness Industry?

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can I expect?

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WHY ZOO?

The Zoo fitness franchise business model works by keeping the size of the club in the small to medium range and keeping expenses low. Our top of the line equipment combined with low monthly dues is a business model that will give you a competitive edge! What ever the definition of success is to you, the Zoo fitness franchise business model can accomplish your goals.

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Free time with your family or the freedom of being in control of your own time. The Zoo business model can give you pride of ownership and the ability to control your own destiny. The Zoo Health Club Fitness Franchise has developed professional individual health club web sites for all 50 states and soon to be opened locations, increasing search engine presence, brand recognition and member leads. We are capturing new member leads for you before you even own the territory. The Zoo Health Club franchise model offers a step-by-step guide on how to open a fitness center. Our team of fitness industry experts will guide you through every aspect of opening and operating a successful fitness center franchise. .

REVENUE

The main source of revenue will come from both enrollment fees and monthly dues. The Zoo fitness franchise has one of the lowest monthly dues program anywhere and helps create membership sales which increases sales volume for the franchisee. Your dues may vary based on demographics and services at your facility.

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Our fitness franchise revenue will come from multiple profit centers such as:

  • One-on-one and group personal training
  • Weight loss programs, nutrition and weight loss products
  • Smoothies, protein shakes and bars.
  • Tanning
  • Retail/Sportswear
  • Home equipment sales and cardio bikes

REAL ESTATE

Most people have never had to deal with building owners and leasing agents. Lease negotiations can be overwhelming. Let our experts help you with proper negotiations while getting the best possible rate and seeing that the lease agreement is structured properly.

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The first aspect and consideration of how to open a fitness center is choosing the right franchise and making sure that you have a fair and equitable lease. Your lease (location) must work demographically and financially to insure your long-term feasibility and success. Let The Zoo Health Club Franchise Experts guide you through this most important task.

EQUIPMENT

Lease or Purchase

Our experts will work with you on selecting the best equipment for the size of your Zoo Health Club and your budget. Leasing is a good choice and our experts will put you in touch with the helpful leasing companies that specialize in the health and fitness industry.

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When you consider opening a health club it is important to rely on industry experts who can guide you through each process and decision to insure that your initial though, “how to open a fitness center” is not only realized – it’s successful.

THE NUMBERS SPEAK FOR THEMSELVES

40
YEARS OF EXPERIENCE IN THE FITNESS INDUSTRY
$20B
FITNESS INDUSTRY SIZE (In Billions)
200%
INDUSTRY GROWTH IN THE PAST 10 YEARS
44%
% OF INCREASE OF U.S. GYM MEMBERSHIPS IN THE PAST 10 YEARS

THE ZOO HEALTH CLUB BUSINESS MODEL

Strategic Location

Location, location, location! Convenient, easily accessible locations in secondary shopping centers make frequent visits routine for the entire family.

Low Fees

Low monthly fees attract and retain members.

Equipment

Top-of-the-line equipment offers a competitive edge and keeps members challenged.

Low Costs

Small- to medium-size locations limit lease costs and ensure a friendly, community-like environment.

Diversification

A variety of special products and services please members and increase revenue.

Guidance

We provide a proven model and step-by-step guidance on how to open a fitness center.

FITNESS FRANCHISES

Investors all over the world are asking themselves, what is the best franchise concept? As you may have seen fitness franchises are popping up left and right representing growth in the health and fitness industry and opportunity for potential investors. What is the reason for this recent craze and what factors should you take into consideration before taking a plunge?

Growing Industry

Industries usually have cycles. Some may see growth and decline, while other stay stagnant. The health and fitness industry is one of the few that has continued growth and it does not seem to be declining. Trends come and go but everyone can agree that staying fit and healthy is a way of life and that will not change. This industry has seen has seen double digit growth in the past 10 years and as more and more people move to eating healthier, organic foods, you can expect more people will be wanting to get in shape. Opening a gym franchise helps you capitalize on this growing trend toward fitness.

Work Environment

When considering a franchise opportunity, work environment is another factor. If you are going to invest in a business and you want to be part of its success, your day-to-day experience in the business is important. Many people have avoided the fast food franchise concept because of the stressful work atmosphere. For many it is not the most appealing thing to be behind a hot kitchen all day, dealing with hundreds of customers in very fast-paced environment. A health club franchise is a different environment altogether. Overall it is a less stressful and more enjoyable atmosphere.

Time Commitment

A gymfranchisehas many moving pieces but once those pieces are in place, the club basically runs itself. Of course, a good manager is necessary, but unlike other businesses, you do not have to be there the whole day. In fact, many health club owners have other businesses or run multiple clubs. This is perhaps one of the most appealing aspects about owning a fitness franchise.

Multiple Revenue Streams

Perhaps the most attractive aspect about owning a health club is the multiple revenue streams. Whereas most businesses have one main source of revenue, a health club has several. Think of membership fees, personal trainer fees, kids club, juice bar, supplements, apparel, special classes, additional amenities such as tanning, etc. If you are going to invest in a business a health club franchise is something you should definitely think about.

Benefits of Franchising

Franchising with Zoo Health Club is a wonderful thing because you get to be in business for yourself without actually being in business by yourself.

  1. Training Sets You Up for Success: Before you open your Zoo Health Club, you will go through our franchisee training where you learn everything you need to know about running a gym franchise. We cover everything from business management to the Zoo Health Club operations procedures to the fitness industry.
  2. Zoo Health Club Supports You from the Start: At Zoo Health Club, we want nothing more than to see you succeed. Our teams are here to help you with everything from finding the right location to advertising your grand opening. In addition, we have systems in place that make it easy for you to operate your business—things like software, operations manuals, and business practices are all ready for you to implement in your store so you don’t have to start from scratch.
  3. Balance Your Work and Personal Life: One of the best parts of franchising is that it puts you in control of your career. As the owner, you have the power to make decisions for your business so that you can enjoy every success and learn from every downfall. Even better, you are in control of balancing your work and personal life in ways that you never were before. You can live the life you want and still have the career you have always dreamed of.
  4. No Need for Prior Experience: We often hear franchisees say that their lack of experience owning a business held them back from taking that leap to invest in a franchise. Don’t waste your time waiting and wondering! You don’t need a background in entrepreneurship to be a successful Zoo Health Club franchisee. Our training program, support resources, and network of franchisees will give you all the tools you need to thrive in your new role.
  5. Flexible Equipment Options: Unlike some health club franchise opportunities, Zoo Health Club gives you flexibility when it comes to your equipment. Choose from a variety of the top fitness brands to find the right combination of machines to meet your members’ needs.

For more information on the cost of a Zoo Gym franchise and other details, fill out the form below and request a Free Franchise Toolkit for Success. This will tell you everything you need to know so you can make an educated decision on whether this opportunity is right for you.

WANT TO SPEAK TO A FRANCHISE SUPPORT REPRESENTATIVE?
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or Email: FranchiseSpecialist@zoogym.com