Fitness Franchises Worth Considering
As you may have noticed, fitness franchises are popping up left and right and it can be overwhelming to decide which one is the right fit for you. Most of them are worth considering, but there are several factors that you should think about when making a decision. To assist you, we have broken down fitness franchises into 5 points of criteria.
1. COST OF STARTING A FITNESS FRANCHISE
Obviously cost is a key factor. You will see franchise fees at different ends of the spectrum ranging from $10K to over $40K. But do not confuse, the franchise fee with the overall cost of owning a franchise. The build-out cost could vary from franchise to franchise and it depends on location, size of the club, and the franchises ability to be creative and help negotiate the lowest start up fees possible. For example, here at the Zoo Health Club, our real estate department is very skilled in negotiating rental/lease agreements often times having the landlord to provide TI money or Tenant Improvement Money, that can go towards building the site out. That really helps reduce a franchisees start up costs.
2. FRANCHISE SUPPORT FOR FITNESS FRANCHISES
If franchise support is not important to you, and you have all the necessary experience in know-how than you probably don’t need to franchise. The whole reason that someone would want to buy a franchise, is because of the support that comes with it. Some franchises, particular the big names, may not offer a great deal of support. They believe that the name alone is sufficient, but that should not be the case. You should go with a franchise that provides great support not only during the start-up phase but on going help to make sure you are successful.
3. HELP WITH MARKETING FOR FITNESS FRANCHISES
Like in any business, marketing is extremely important in the fitness franchise business. Name recognition is not enough and in some cases insignificant as more and more people are gravitating towards local clubs that may not be as big, but offer a less crowded or intimidating experience, while satisfying their major needs. So, it comes down to having a good localized marketing strategy. Nationwide advertising can only take you so far. The core of your customers are within a 10 – 15 mile radius and being able to successfully reach them requires marketing expertise. You should go with a fitness franchise that promises to help you in this arena. That is one thing, we pride ourselves on, here at The Zoo Health Club. We have a very experienced marketing department that assists all franchises with Social Media marketing, Search Engine Optimization, Paid advertising, and much more. Few franchises can say that.
4. REVENUE STRATEGY FOR FITNESS FRANCHISES
The revenue strategy that varies from fitness franchise to fitness franchise. It is important to understand these difference and ask key questions when evaluating each one. Ask what the revenue potential looks like and what the sources of revenue are. The majority of all clubs focus on membership fees as their revenue. Here at the Zoo Health Club, we have a multiple revenue strategy where we operate a club like multiple businesses in one, each with its own strategy. Membership fees is one thing, but we also focus on personal training fees, workout classes fees, kids club fees, juice bar income, t-shirts/apparel income, amenities fees, and more.
Needless to say, experience is a big deal in the fitness industry. Brand new franchises may make big claims and promise the world, but how long have the owners and executives of the franchise, been working in this industry. There are many new players that no little to nothing about the fitness industry and as exciting as they may make their franchise to sound, without experience they can close as fast as they open. Many of our executives have over 35 years experience in the fitness industry. These are people that have been around and seen it all. This is the type of experience our franchisees expect.
GET MORE INFORMATION
There is not enough space on this web page to be able to educate you on everything that you need to know and should consider about owning a fitness franchise. For this reason, we ask that you reach out to us in order to get more information. If you look at other franchises you would be hard pressed to find one that will be more responsive, willing, and experienced. Watch the video below to educate yourself a little on what a Zoo Health Club franchise is all about. You will hear from actual franchisees.
Fore more information, we ask that you request more information below. We look forward to hearing from you.