Fitness Franchise Information
So, you are looking for some information on investing in a fitness franchise. You have come to the right place. As one of the up and coming gym franchises around, we at the Zoo Health Club believe and providing our franchisees with the most accurate and objective information possible to help them make the best decision. We have put together a list of things you absolutely need to know about fitness franchises.
1. BIG BOX GYMS VS. BOUTIQUE GYMS
One thing you need to consider is whether you want to be part of a large big box gym or if you prefer a more boutique concept that focuses on local niche markets. What’s the difference? Both of have different marketing strategies and of course overhead. Some people would say that it is better go with a well know gym brand. However, those that know more understand that in the gym business people are not as loyal to a brand the way they are with, say, a restaurant. You could be a member at a big box gym and then a smaller, less crowded, gym opens up closer to your house and meets your needs, you are likely to make the switch. That is one reason why we have been very successful.
2. NOT ALL FRANCHISE SUPPORT IS THE SAME
If you are franchising, it is because you want to be in business for yourself but not necessarily by yourself. Hence, you need support. Some gyms may provide you the blue print and then you have to fend for yourself. This is common with some of the bigger franchise names that have hundreds of clubs to support. Smaller concepts provide more hand holding and one-on-one interaction with executives and senior leaders that can truly help you with any of the individualized needs that may arise.
3. THIS IS A UNIQUE INDUSTRY
Another important thing to note, is that the health and fitness industry is unlike any other industry. Every industry is cyclical and has its ups and downs. The remarkable thing about this industry is the consistent year-over-year growth. That is extremely rare and it is due to the fact that there is always a need for people to be fit and healthy. This is not a trend, it is a necessary way of life. Especially when you consider the obesity epidemic we have in our country. So, what better industry to get into than one that is poised for continued growth.
4. IT’S NOT ALL ABOUT THE MONEY
Yes, a gym can make good money but those that own a fitness club will tell you that is not all it is about. What we often hear from our franchisees is how much they love coming to work. When you own a gym you are basically helping people better themselves. There is a lot to be said about this. You are not part of a fast food chain where you have to deal with dirty kitchens, high turnover, and the occasional customer that wants to chew you out for whatever reason. We create an incredible gym environment where members feel welcome, excited to come, and many refer to it as their “happy place.” There is a great sense of accomplishment that you get every single day when you own a health club.
5. YOU ARE NOT A SLAVE TO YOUR BUSINESS
The other great thing about owning a fitness franchise is the work life balance you can have. Especially with a Zoo Gym franchise where we teach our franchisees and employ methods for a gym to almost run itself without the need for the owner to be present at all times. We have franchisees that love the fact that they can take a vacation for 3 weeks without the business falling apart. They can be home in time to see their kids after school or be there for their baseball game or dance recital. This is not the case with many other businesses or franchises.
GET MORE INFORMATION
There is not enough space on this web page to be able to educate you on everything that you need to know and should consider about owning a fitness franchise. For this reason, we ask that you reach out to us in order to get more information. If you look at other franchises you would be hard pressed to find one that will be more responsive, willing, and experienced. Watch the video below to educate yourself a little on what a Zoo Health Club franchise is all about. You will hear from actual franchisees.
Fore more information, we ask that you request more information below. We look forward to hearing from you.