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THE FITNESS FRANCHISE EVOLUTION

When you think of franchising, what is the first thing that generally comes to mind? Fast food is usually the answer. This is because for many years food concepts have dominated the franchise industry. However, recent data has shown that physical training concepts have dominated the franchise industry. The amount of fitness franchises and diversity in what they offer are vast. From traditional gyms to boutique functional training concepts, health and fitness franchises tend to thrive and for good reason. 

 

New Fitness Franchise Concepts

Fitness franchise have emerged with new ideas and concepts to attract just about anyone. There is a flavor for just about every demographic whether you are a baby boomer, millenial, X-Gen, or whatever marketers want to call us. One thing is for sure, exercising and the need to stay fit does not get old. These new concepts are just a contribution to the overall movment towards health and wellness. The big difference right now, is that it is no longer those big fitness club brands that dominate everything. Consumers have certainly welcomed smaller gym franchises. Brand loyalty is not what you would imagine. Many people prefer a gym environment that is close to home and welcoming versus the big box gym where you have to wait in line to get on a treadmill. This trend has definitely opened the door for many entrepreneurs that love helping people, fitness, and tired of working a 9 to 5 job doing something they are not passionate about. 

 

Franchise Opportunity for Entrepreneurs

It is no longer cool to work at the same company for 35 years, retire, and then wonder what happened with your life, some would say. The truth is those that take entrepreneurial risks may see a great payoff, but many are unprepared unqualified and are left with little to nothing to show at the end of their journey. This is whay franchising has become so popular. You may have heard this line everywhere “be in business for yourself, but not by yourself”, the true mantra of franchising, but there is a lot of truth in those words. Generally, franchises represent less risk than jumping in the waters oneself. They have an established blueprint for success that safeguards the unpredictability that could lie ahead when you start a business. They’ve seen it done right, wrong, or indifferent and understand the business through and through. 

 

How to Choose a Franchise Opportunity


For those that are considering starting a fitness franchise, the options are everywhere. But how to choose the best one? There are many factors to look at and consider. 

 

Factor 1: Consider Your Market

Don’t just assume that the biggest name or most recognizable brand is the best franchise opportunity. Consider your market and local competitors. Ask yourself this “which franchise offers something new and different?” Often times you will be surprised to hear that boutique brands compete very well against those big box gyms. 

 

Factor 2: Consider Your Finances

Some of the bigger fitness franchise brands have a very expensive franchise fee. In the world of fitness, you are not buying a secret recipe necessarily. Yes McDonalds burgers have been proven, but the fitness world is different. There are many other factors besides “taste” that customers consider. A good leadership team that evokes a positive culture can beat out a big box gym where everyone feels like a number. No doubt about that. 

 

Factor 3: Franchise Support

If you have decided to “be in business for yourself, without being in business by yourself” than support is what you need to look at. What exactly will the franchise be bringing to the table? Marketing, real estate help, training, etc… This is where a smaller franchise can really shine. Some of the bigger gyms offer support, but you may need to wait on hold for an hour or wait for an email or call back for weeks for someone to assist you. Also, often times you are forgotten about after you are up and running. One thing we are known for here at The Zoo Health Club, is our amazing support team. We are a true partner in that regard assisting with all areas of the business from operations to training to marketing. You would be hard pressed to find another franchise as invested in your success as it is here. 

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• What is the Zoo Health Club?

• What is the initial franchise investment?

• Are there leasing programs for the equipment available?

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A BUSINESS MODEL THAT WORKS FOR YOU!

More than half of our franchise owners are owner/operators. The rest allow their top managers and staff to take care of the day-to-day operations. When speaking with our franchise owners you will notice they come from different industries and backgrounds. They all have one thing in common: They were looking for the right balance of lifestyle and business. All were looking for an opportunity for themselves and family. They found it with the Zoo Health Club. Watch some of the videos below and find out for yourself.

How much can I expect to make

with a Zoo Franchise?

What is so special about

The Zoo Health Club?

Why should I invest in

the Fitness Industry?

What kind of franchise support

can I expect?

Want to know about

our experience?

Learn about our upcoming

“Discovery Day”

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WHY ZOO?

The Zoo fitness franchise business model works by keeping the size of the club in the small to medium range and keeping expenses low. Our top of the line equipment combined with low monthly dues is a business model that will give you a competitive edge! What ever the definition of success is to you, the Zoo fitness franchise business model can accomplish your goals.

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Free time with your family or the freedom of being in control of your own time. The Zoo business model can give you pride of ownership and the ability to control your own destiny. The Zoo Health Club Fitness Franchise has developed professional individual health club web sites for all 50 states and soon to be opened locations, increasing search engine presence, brand recognition and member leads. We are capturing new member leads for you before you even own the territory. The Zoo Health Club franchise model offers a step-by-step guide on how to open a fitness center. Our team of fitness industry experts will guide you through every aspect of opening and operating a successful fitness center franchise. .

REVENUE

The main source of revenue will come from both enrollment fees and monthly dues. The Zoo fitness franchise has one of the lowest monthly dues program anywhere and helps create membership sales which increases sales volume for the franchisee. Your dues may vary based on demographics and services at your facility.

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Our fitness franchise revenue will come from multiple profit centers such as:

  • One-on-one and group personal training
  • Weight loss programs, nutrition and weight loss products
  • Smoothies, protein shakes and bars.
  • Tanning
  • Retail/Sportswear
  • Home equipment sales and cardio bikes

REAL ESTATE

Most people have never had to deal with building owners and leasing agents. Lease negotiations can be overwhelming. Let our experts help you with proper negotiations while getting the best possible rate and seeing that the lease agreement is structured properly.

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The first aspect and consideration of how to open a fitness center is choosing the right franchise and making sure that you have a fair and equitable lease. Your lease (location) must work demographically and financially to insure your long-term feasibility and success. Let The Zoo Health Club Franchise Experts guide you through this most important task.

EQUIPMENT

Lease or Purchase

Our experts will work with you on selecting the best equipment for the size of your Zoo Health Club and your budget. Leasing is a good choice and our experts will put you in touch with the helpful leasing companies that specialize in the health and fitness industry.

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When you consider opening a health club it is important to rely on industry experts who can guide you through each process and decision to insure that your initial though, “how to open a fitness center” is not only realized – it’s successful.

THE NUMBERS SPEAK FOR THEMSELVES

40
YEARS OF EXPERIENCE IN THE FITNESS INDUSTRY
$20B
FITNESS INDUSTRY SIZE (In Billions)
200%
INDUSTRY GROWTH IN THE PAST 10 YEARS
44%
% OF INCREASE OF U.S. GYM MEMBERSHIPS IN THE PAST 10 YEARS

THE ZOO HEALTH CLUB BUSINESS MODEL

Strategic Location

Location, location, location! Convenient, easily accessible locations in secondary shopping centers make frequent visits routine for the entire family.

Low Fees

Low monthly fees attract and retain members.

Equipment

Top-of-the-line equipment offers a competitive edge and keeps members challenged.

Low Costs

Small- to medium-size locations limit lease costs and ensure a friendly, community-like environment.

Diversification

A variety of special products and services please members and increase revenue.

Guidance

We provide a proven model and step-by-step guidance on how to open a fitness center.

FITNESS FRANCHISES

Investors all over the world are asking themselves, what is the best franchise concept? As you may have seen fitness franchises are popping up left and right representing growth in the health and fitness industry and opportunity for potential investors. What is the reason for this recent craze and what factors should you take into consideration before taking a plunge?

Growing Industry

Industries usually have cycles. Some may see growth and decline, while other stay stagnant. The health and fitness industry is one of the few that has continued growth and it does not seem to be declining. Trends come and go but everyone can agree that staying fit and healthy is a way of life and that will not change. This industry has seen has seen double digit growth in the past 10 years and as more and more people move to eating healthier, organic foods, you can expect more people will be wanting to get in shape. Opening a gym franchise helps you capitalize on this growing trend toward fitness.

Work Environment

When considering a franchise opportunity, work environment is another factor. If you are going to invest in a business and you want to be part of its success, your day-to-day experience in the business is important. Many people have avoided the fast food franchise concept because of the stressful work atmosphere. For many it is not the most appealing thing to be behind a hot kitchen all day, dealing with hundreds of customers in very fast-paced environment. A health club franchise is a different environment altogether. Overall it is a less stressful and more enjoyable atmosphere.

Time Commitment

A gymfranchisehas many moving pieces but once those pieces are in place, the club basically runs itself. Of course, a good manager is necessary, but unlike other businesses, you do not have to be there the whole day. In fact, many health club owners have other businesses or run multiple clubs. This is perhaps one of the most appealing aspects about owning a fitness franchise.

Multiple Revenue Streams

Perhaps the most attractive aspect about owning a health club is the multiple revenue streams. Whereas most businesses have one main source of revenue, a health club has several. Think of membership fees, personal trainer fees, kids club, juice bar, supplements, apparel, special classes, additional amenities such as tanning, etc. If you are going to invest in a business a health club franchise is something you should definitely think about.

Benefits of Franchising

Franchising with Zoo Health Club is a wonderful thing because you get to be in business for yourself without actually being in business by yourself.

  1. Training Sets You Up for Success: Before you open your Zoo Health Club, you will go through our franchisee training where you learn everything you need to know about running a gym franchise. We cover everything from business management to the Zoo Health Club operations procedures to the fitness industry.
  2. Zoo Health Club Supports You from the Start: At Zoo Health Club, we want nothing more than to see you succeed. Our teams are here to help you with everything from finding the right location to advertising your grand opening. In addition, we have systems in place that make it easy for you to operate your business—things like software, operations manuals, and business practices are all ready for you to implement in your store so you don’t have to start from scratch.
  3. Balance Your Work and Personal Life: One of the best parts of franchising is that it puts you in control of your career. As the owner, you have the power to make decisions for your business so that you can enjoy every success and learn from every downfall. Even better, you are in control of balancing your work and personal life in ways that you never were before. You can live the life you want and still have the career you have always dreamed of.
  4. No Need for Prior Experience: We often hear franchisees say that their lack of experience owning a business held them back from taking that leap to invest in a franchise. Don’t waste your time waiting and wondering! You don’t need a background in entrepreneurship to be a successful Zoo Health Club franchisee. Our training program, support resources, and network of franchisees will give you all the tools you need to thrive in your new role.
  5. Flexible Equipment Options: Unlike some health club franchise opportunities, Zoo Health Club gives you flexibility when it comes to your equipment. Choose from a variety of the top fitness brands to find the right combination of machines to meet your members’ needs.

For more information on the cost of a Zoo Gym franchise and other details, fill out the form below and request a Free Franchise Toolkit for Success. This will tell you everything you need to know so you can make an educated decision on whether this opportunity is right for you.

WANT TO SPEAK TO A FRANCHISE SUPPORT REPRESENTATIVE?
Call a Franchise Specialist
or Email: FranchiseSpecialist@zoogym.com