The wide variety of training options available to the consumer today, along with shorter attention periods and an eagerness to adopt multiple training styles, is driving a growing trend towards the fusion of fitness.
A very valuable advice of what they are immersed in this type of business for which it is not that if you do not know the sector, it is recommended that you seek technical advice or enter through a franchise, since sometimes it is the best way to get it right. in the design of the schedule of schedules, to set the prices of the quotas, distribution of the spaces for the different activities, the correct sizing between the number of square meters and the number of partners, etc.
Franchises have a higher survival rate than those of gyms that are independent because a more powerful brand image is generated and an updated operating manual has been tested.
You don’t need to be an exercise guru to open a business in the fitness industry, but you do need interest and / or desire to adopt a healthy lifestyle to make your business achieve success. The most relevant processes to consider before starting your franchise business are detailed below.
Develop a business plan
It is never a good idea to start any type of business unless you have a plan. A business plan looks a lot like a road map. It gives you the instructions you need to make your business work in the best possible way, you must have a detailed description of your objectives and how you plan to meet them. You should ask all the questions and be clear about your objectives, some questions to keep in mind,
How are you going to differentiate yourself from the competition? What do you want to achieve in the next 6 months? What do you want to achieve in the next five to 10 years?
Talk to people who have their own fitness business
It is essential to have contact with people who are in the fitness industry, entrepreneurs who have their own business from franchises, since you can get very important information from the market, from customers and with these tips it will be easier to implement your plan .
You should ask the following questions to professionals and entrepreneurs in the fitness industry
How can I reduce the initial costs of my business? How long have you been in the fitness industry? How long did it take you to succeed? What are some of the ways I can increase my chances of success? What makes you stand out from the competition? Is there competition in your area?
Attend fitness industry events
You must attend fitness industry events to publicize the business, meet other professionals and be informed of the trends of the fitness industry, to be able to exchange and learn from competitors’ concepts, as well as make alliances with suppliers of supplements, nutrition, teams and other participants in the industry, which can become important suppliers and customers in their business.
There are different ways and channels to announce the business. It is essential to advertise either through the traditional media or by the internet.
With no doubt the most effective channel is on the internet. In this sense, online marketing plays a fundamental role. There is much that can be done: active presence in social networks through the generation of content and with advertising (for example, campaigns with influencers on Instagram), more traditional media and very aimed at the local market (radio, posters, propaganda distribution) , SEO in search engines, establish synergies and carry out joint actions with prescribers (doctors, for example) and related companies (sports stores, manufacturers, federations, etc.) and even guerrilla marketing actions to attract attention (collective master class , flashmob).
Not to mention that the good work of the center’s professionals and the quality of the care received, will make satisfied customers transmit it to their environment.
These tips and steps to take into account will be of great help in the start-up of your business, so that it is successful, in addition to the effort and hard work involved it can bring you great satisfactions if you make your passion your business.
If so, our free franchise opportunity toolkit will answer most of your questions about Zoo Health Club ownership such as:
• What is the Zoo Health Club?
• What is the initial franchise investment?
• Are there leasing programs for the equipment available?
More than half of our franchise owners are owner/operators. The rest allow their top managers and staff to take care of the day-to-day operations. When speaking with our franchise owners you will notice they come from different industries and backgrounds. They all have one thing in common: They were looking for the right balance of lifestyle and business. All were looking for an opportunity for themselves and family. They found it with the Zoo Health Club. Watch some of the videos below and find out for yourself.
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The Zoo fitness franchise business model works by keeping the size of the club in the small to medium range and keeping expenses low. Our top of the line equipment combined with low monthly dues is a business model that will give you a competitive edge! What ever the definition of success is to you, the Zoo fitness franchise business model can accomplish your goals.
Free time with your family or the freedom of being in control of your own time. The Zoo business model can give you pride of ownership and the ability to control your own destiny. The Zoo Health Club Fitness Franchise has developed professional individual health club web sites for all 50 states and soon to be opened locations, increasing search engine presence, brand recognition and member leads. We are capturing new member leads for you before you even own the territory. The Zoo Health Club franchise model offers a step-by-step guide on how to open a fitness center. Our team of fitness industry experts will guide you through every aspect of opening and operating a successful fitness center franchise. .
The main source of revenue will come from both enrollment fees and monthly dues. The Zoo fitness franchise has one of the lowest monthly dues program anywhere and helps create membership sales which increases sales volume for the franchisee. Your dues may vary based on demographics and services at your facility.
Our fitness franchise revenue will come from multiple profit centers such as:
Most people have never had to deal with building owners and leasing agents. Lease negotiations can be overwhelming. Let our experts help you with proper negotiations while getting the best possible rate and seeing that the lease agreement is structured properly.
The first aspect and consideration of how to open a fitness center is choosing the right franchise and making sure that you have a fair and equitable lease. Your lease (location) must work demographically and financially to insure your long-term feasibility and success. Let The Zoo Health Club Franchise Experts guide you through this most important task.
Lease or Purchase
Our experts will work with you on selecting the best equipment for the size of your Zoo Health Club and your budget. Leasing is a good choice and our experts will put you in touch with the helpful leasing companies that specialize in the health and fitness industry.
When you consider opening a health club it is important to rely on industry experts who can guide you through each process and decision to insure that your initial though, “how to open a fitness center” is not only realized – it’s successful.
Location, location, location! Convenient, easily accessible locations in secondary shopping centers make frequent visits routine for the entire family.
Low monthly fees attract and retain members.
Top-of-the-line equipment offers a competitive edge and keeps members challenged.
Small- to medium-size locations limit lease costs and ensure a friendly, community-like environment.
A variety of special products and services please members and increase revenue.
We provide a proven model and step-by-step guidance on how to open a fitness center.
Investors all over the world are asking themselves, what is the best franchise concept? As you may have seen fitness franchises are popping up left and right representing growth in the health and fitness industry and opportunity for potential investors. What is the reason for this recent craze and what factors should you take into consideration before taking a plunge?
Industries usually have cycles. Some may see growth and decline, while other stay stagnant. The health and fitness industry is one of the few that has continued growth and it does not seem to be declining. Trends come and go but everyone can agree that staying fit and healthy is a way of life and that will not change. This industry has seen has seen double digit growth in the past 10 years and as more and more people move to eating healthier, organic foods, you can expect more people will be wanting to get in shape. Opening a gym franchise helps you capitalize on this growing trend toward fitness.
When considering a franchise opportunity, work environment is another factor. If you are going to invest in a business and you want to be part of its success, your day-to-day experience in the business is important. Many people have avoided the fast food franchise concept because of the stressful work atmosphere. For many it is not the most appealing thing to be behind a hot kitchen all day, dealing with hundreds of customers in very fast-paced environment. A health club franchise is a different environment altogether. Overall it is a less stressful and more enjoyable atmosphere.
A gymfranchisehas many moving pieces but once those pieces are in place, the club basically runs itself. Of course, a good manager is necessary, but unlike other businesses, you do not have to be there the whole day. In fact, many health club owners have other businesses or run multiple clubs. This is perhaps one of the most appealing aspects about owning a fitness franchise.
Perhaps the most attractive aspect about owning a health club is the multiple revenue streams. Whereas most businesses have one main source of revenue, a health club has several. Think of membership fees, personal trainer fees, kids club, juice bar, supplements, apparel, special classes, additional amenities such as tanning, etc. If you are going to invest in a business a health club franchise is something you should definitely think about.
Franchising with Zoo Health Club is a wonderful thing because you get to be in business for yourself without actually being in business by yourself.
For more information on the cost of a Zoo Gym franchise and other details, fill out the form below and request a Free Franchise Toolkit for Success. This will tell you everything you need to know so you can make an educated decision on whether this opportunity is right for you.