Steps to open a gym franchise

Fitness is one of the most exciting areas to participate in the franchise world. Gym and fitness franchises represent approximately $ 4 billion of the massive health and fitness industry of $ 34 billion.
The top three on the list of Inc.5000 fastest growing franchises in the United States belong to the health and fitness industry. Gyms have seen a steady increase in membership, the interest of Americans in a healthy lifestyle has only continued to grow, resulting in the search for the best place to exercise.

In recent years, fitness franchises have skyrocketed with F45, OrangeTheory and Fit36 opening gym franchises in the boutique fitness space. Since its opening in 2010, OrangeTheory began franchising the same year. Now, the boutique fitness brand has more than 1,000 studios and is growing with the objective of operating 2,500 studios that serve 2.5 million people by 2020.
There are three elements that really define what a franchise is. The franchisor gives the franchisee permission to use any brand, trademark and symbol. The franchisor also provides support and training throughout the process and has a certain level of control over franchise operations. The third is that the franchisor charges a fee. This franchise rate changes a lot from one brand to another, with startup costs that also vary greatly.

Moving from the fitness entrepreneur to the franchise owner is a complex process. Whether it’s a gym business, personal trainer or studio owner, the franchise presents a great opportunity to expand your business in a way that you may not have considered before.

The most successful fitness entrepreneurs share a similar trait that is ambition. The trip you take to grow your business even more is essential. We will analyze the steps you must follow to open a gym franchise. If you want to grow and expand in a franchise, here are some essential points to follow to make it a reality.


Decide whether to take the franchise business option

You may not have thought about opening a gym franchise, and have your own business.
However, when deciding on franchising you must understand how to attract the right franchisees and create an easy-to-follow business plan. The advantage of franchise business model is that it can be replicated. You may be thinking that your gym is already working very well and loves the location, but the franchise offers the opportunity to expand further and build a loyal brand.


Research the market

Research is so valuable in any part of the business that it tells you everything you need to know. Your research can analyze what has worked and what has not worked for other franchises in the past and learn from their mistakes. You must understand how franchises work at all levels of the business and what their position will be.


Determine the location

Whether it is your first gym or the potential location of a franchise gym, you should still consider the location. After all, the success of your franchise will help build your brand’s reputation since members will associate the same brand with the same company.
A good location is easily accessible and convenient for its members. Most gym goers will live or work nearby and many will pay more for a more convenient location. When you try to find out which classes are “convenient,” use your target market research and study the data that is already available to you.
The logistics of dealing with a new franchisee and franchise location becomes more difficult when you add more than a thousand miles between the two. Teaching a franchisee the correct processes and methods to run a fitness business can be problematic in another county, which is something to consider.


Analyze Costs

The initial investment required will depend on how aggressive your franchise plans are. Naturally, you want to grow and expand, so you must understand where your costs come from and how much you will need. By opening a new gym franchise, costs can increase from multiple directions, including:


  • Marketing: Your budget should cover promotional marketing that should convey the message about your new franchise opportunity and social media marketing.
  • Legal costs: your franchise attorney’s costs, business insurance and legal expenses, such as the state registry.
  • Cost planning and consideration: an extensive growth strategy requires additional planning.
  • Quality control: with expansion plans and more franchisees entering, you will need a program of
    formal training and other tools that will help you manage quality control.


Choose the franchise that suits your needs

Deciding if someone takes the idea of ​​being a physical entrepreneur seriously is a difficult but important decision. Owning a fitness franchise is different from launching your own independent studio. Your franchisee must possess a series of personality traits and interests that will help you thrive in the franchise environment, with your support, obviously.
Successful franchise owners tend to share similar traits that make them perfect for the job. These are the best features to consider when choosing possible franchises

  • Support
  • Experience
  • Social responsability
  • passion
  • Financial awareness
  • Leadership


Review of legal issues

Once the franchise application arrives, it is time to study and investigate. Is this franchise suitable for your goals related to your business strategy?
After reviewing the legal points of the franchise carefully and with a lawyer to find the best way to write the agreement. Keep in mind that this step can take a long time, but you must ensure that everything is specific in the contract.

During this process, there is a lot of communication between you and the franchisee as you accept the terms. Once everything is agreed and decided between the two parties, you can start looking for the best location. After the location, the next stage is to plan the gym or studio space and put the franchisee in touch with all of their gym and clothing equipment suppliers.


Training and support methods

One of the main reasons why a franchisee chooses to join a franchise and not open their own gym is due to established training and support systems. They will not go into a blind business, they have an established business plan with proven success to work.
The type of training and support may differ from one franchise to another, depending on what type of training and in what area you are looking to offer the service. You should feel supported from the beginning and have all the tools provided by the franchisee for the training and training of your business.


Promote your business

You already have the franchise. The next step is to spread it and get your first customers.
Make sure your website communicates exactly what the franchisee offers and has a fast service, so that people can apply to their services quickly and easily. You will have to take into account the advertising budget to promote on the web



Are you wondering if owning a Zoo Health Club Franchise is right for you?

If so, our free franchise opportunity toolkit will answer most of your questions about Zoo Health Club ownership such as:
• What is the Zoo Health Club?

• What is the initial franchise investment?

• Are there leasing programs for the equipment available?





More than half of our franchise owners are owner/operators. The rest allow their top managers and staff to take care of the day-to-day operations. When speaking with our franchise owners you will notice they come from different industries and backgrounds. They all have one thing in common: They were looking for the right balance of lifestyle and business. All were looking for an opportunity for themselves and family. They found it with the Zoo Health Club. Watch some of the videos below and find out for yourself.

How much can I expect to make

with a Zoo Franchise?

What is so special about

The Zoo Health Club?

Why should I invest in

the Fitness Industry?

What kind of franchise support

can I expect?

Want to know about

our experience?

Learn about our upcoming

“Discovery Day”




The Zoo fitness franchise business model works by keeping the size of the club in the small to medium range and keeping expenses low. Our top of the line equipment combined with low monthly dues is a business model that will give you a competitive edge! What ever the definition of success is to you, the Zoo fitness franchise business model can accomplish your goals.


Free time with your family or the freedom of being in control of your own time. The Zoo business model can give you pride of ownership and the ability to control your own destiny. The Zoo Health Club Fitness Franchise has developed professional individual health club web sites for all 50 states and soon to be opened locations, increasing search engine presence, brand recognition and member leads. We are capturing new member leads for you before you even own the territory. The Zoo Health Club franchise model offers a step-by-step guide on how to open a fitness center. Our team of fitness industry experts will guide you through every aspect of opening and operating a successful fitness center franchise. .


The main source of revenue will come from both enrollment fees and monthly dues. The Zoo fitness franchise has one of the lowest monthly dues program anywhere and helps create membership sales which increases sales volume for the franchisee. Your dues may vary based on demographics and services at your facility.


Our fitness franchise revenue will come from multiple profit centers such as:

  • One-on-one and group personal training
  • Weight loss programs, nutrition and weight loss products
  • Smoothies, protein shakes and bars.
  • Tanning
  • Retail/Sportswear
  • Home equipment sales and cardio bikes


Most people have never had to deal with building owners and leasing agents. Lease negotiations can be overwhelming. Let our experts help you with proper negotiations while getting the best possible rate and seeing that the lease agreement is structured properly.


The first aspect and consideration of how to open a fitness center is choosing the right franchise and making sure that you have a fair and equitable lease. Your lease (location) must work demographically and financially to insure your long-term feasibility and success. Let The Zoo Health Club Franchise Experts guide you through this most important task.


Lease or Purchase

Our experts will work with you on selecting the best equipment for the size of your Zoo Health Club and your budget. Leasing is a good choice and our experts will put you in touch with the helpful leasing companies that specialize in the health and fitness industry.


When you consider opening a health club it is important to rely on industry experts who can guide you through each process and decision to insure that your initial though, “how to open a fitness center” is not only realized – it’s successful.




Strategic Location

Location, location, location! Convenient, easily accessible locations in secondary shopping centers make frequent visits routine for the entire family.

Low Fees

Low monthly fees attract and retain members.


Top-of-the-line equipment offers a competitive edge and keeps members challenged.

Low Costs

Small- to medium-size locations limit lease costs and ensure a friendly, community-like environment.


A variety of special products and services please members and increase revenue.


We provide a proven model and step-by-step guidance on how to open a fitness center.


Investors all over the world are asking themselves, what is the best franchise concept? As you may have seen fitness franchises are popping up left and right representing growth in the health and fitness industry and opportunity for potential investors. What is the reason for this recent craze and what factors should you take into consideration before taking a plunge?

Growing Industry

Industries usually have cycles. Some may see growth and decline, while other stay stagnant. The health and fitness industry is one of the few that has continued growth and it does not seem to be declining. Trends come and go but everyone can agree that staying fit and healthy is a way of life and that will not change. This industry has seen has seen double digit growth in the past 10 years and as more and more people move to eating healthier, organic foods, you can expect more people will be wanting to get in shape. Opening a gym franchise helps you capitalize on this growing trend toward fitness.

Work Environment

When considering a franchise opportunity, work environment is another factor. If you are going to invest in a business and you want to be part of its success, your day-to-day experience in the business is important. Many people have avoided the fast food franchise concept because of the stressful work atmosphere. For many it is not the most appealing thing to be behind a hot kitchen all day, dealing with hundreds of customers in very fast-paced environment. A health club franchise is a different environment altogether. Overall it is a less stressful and more enjoyable atmosphere.

Time Commitment

A gymfranchisehas many moving pieces but once those pieces are in place, the club basically runs itself. Of course, a good manager is necessary, but unlike other businesses, you do not have to be there the whole day. In fact, many health club owners have other businesses or run multiple clubs. This is perhaps one of the most appealing aspects about owning a fitness franchise.

Multiple Revenue Streams

Perhaps the most attractive aspect about owning a health club is the multiple revenue streams. Whereas most businesses have one main source of revenue, a health club has several. Think of membership fees, personal trainer fees, kids club, juice bar, supplements, apparel, special classes, additional amenities such as tanning, etc. If you are going to invest in a business a health club franchise is something you should definitely think about.

Benefits of Franchising

Franchising with Zoo Health Club is a wonderful thing because you get to be in business for yourself without actually being in business by yourself.

  1. Training Sets You Up for Success: Before you open your Zoo Health Club, you will go through our franchisee training where you learn everything you need to know about running a gym franchise. We cover everything from business management to the Zoo Health Club operations procedures to the fitness industry.
  2. Zoo Health Club Supports You from the Start: At Zoo Health Club, we want nothing more than to see you succeed. Our teams are here to help you with everything from finding the right location to advertising your grand opening. In addition, we have systems in place that make it easy for you to operate your business—things like software, operations manuals, and business practices are all ready for you to implement in your store so you don’t have to start from scratch.
  3. Balance Your Work and Personal Life: One of the best parts of franchising is that it puts you in control of your career. As the owner, you have the power to make decisions for your business so that you can enjoy every success and learn from every downfall. Even better, you are in control of balancing your work and personal life in ways that you never were before. You can live the life you want and still have the career you have always dreamed of.
  4. No Need for Prior Experience: We often hear franchisees say that their lack of experience owning a business held them back from taking that leap to invest in a franchise. Don’t waste your time waiting and wondering! You don’t need a background in entrepreneurship to be a successful Zoo Health Club franchisee. Our training program, support resources, and network of franchisees will give you all the tools you need to thrive in your new role.
  5. Flexible Equipment Options: Unlike some health club franchise opportunities, Zoo Health Club gives you flexibility when it comes to your equipment. Choose from a variety of the top fitness brands to find the right combination of machines to meet your members’ needs.

For more information on the cost of a Zoo Gym franchise and other details, fill out the form below and request a Free Franchise Toolkit for Success. This will tell you everything you need to know so you can make an educated decision on whether this opportunity is right for you.

Call a Franchise Specialist
or Email: FranchiseSpecialist@zoogym.com