Many people use the excuse of not going to the gym because it is too late from work or that the office consumes all the time, but with the growth of health and fitness in the U.S., this is becoming less and less of an excuse for many people.
Little by little, a trend is beginning to establish itself in which companies encourage sports during working hours. In recent years, major companies have developed health and fitness programs, gym reimbursement benefits, and some have even built-out gym in their offices.
As a leader in the fitness franchise industry for decades, we view corporate wellness initiatives as an opportunity for collaboration. Our franchise owners expect us to be up to speed with the trends so we can identify and maximize opportunities. For this reason we believe in collaborative marketing with local businesses even large companies within a close proximity from our gyms. This has been very effective for many of our franchisees.
In doing our research we have found many positive examples of business and corporations involved in the promotion of health and fitness of their employees. Here are a few.
One of the first brands to join the ‘communion’ between fitness and work has been LG Electronics. This company has initiated many programs aimed towards the promotion of healthy employees. They have been developing this for over a decade and includes a gymnasium with state-of-the-art equipment for the use and enjoyment of its employees during their free time. Machines, screens, 5,000 free hours of sports activities, mindfulness workshops, physiotherapy sessions, yoga, Pilates and personalised training are some of the options offered by the new LG offices. Many have even introduced healthy meals and smoothie concepts led by nutritionists and chefs.
LG’s new gymnasium is a ‘showroom’ in which the company can show its employees its appreciation for them and their overall well being.
What does this mean for fitness franchise owners? Think of the many businesses that cannot afford to build-out a gym. Creating discount programs for employees of local businesses is a great way to attract members and ultimately help our franchise owners become more successful.
Health Conscience Programs For Employees
Many companies are helping their employees be more health conscience to help their overall well being.
The trend that we are seeing is the recognition by employers that there is a need to incorporate all aspects of health and wellness into an employee wellness program, rather than just offering a gym benefit.
Studies have found that to achieve the highest level of total wellness, wellness must encompass eight mutually interdependent dimensions of wellness:
Forward-thinking companies are moving towards a comprehensive wellness program. Smart leaders know that happy, healthy employees mean better business, in the form of better participation, greater productivity, and a greater sense of purpose and job satisfaction.
So the approach by many of our fitness franchise owners has been to go beyond just offering a discount or package to a companies employees. We understand that fitness goals are not just met under the roof of our gyms. It requires dedication and a lifestyle change throughout the entire day. Think of how many hours people spend at work. It’s only natural that we use our expertise and talented personal trainers to help provide lectures, exercises that can be done anywhere, and of course assisting in the proper nutrition programs which are a huge part of any fitness regimen.
Personalized Fitness Programs
A one-size-fits-all approach doesn’t work. For example: When you go to the doctor, does the doctor diagnose and prescribe the same medication as a previous patient regardless of your medical history? Of course not. One person’s prescription may be another person’s poison.
Each company’s culture, vision, goals, and demographics are different. Multiple locations within the same organization often have different cultures. Therefore, it is there where gyms and the health industry have the opportunity to offer services that substantially meet the needs of workers. Discovering and understanding what wellness means to each organization is the first step in creating a relevant and personalized program to better support your employees.
A wellness program cannot serve the entire employee unless it is specifically designed for the unique needs of a particular organization.
This is why our fitness franchise owners like to be able to provide a complimentary personal fitness training session to a companies’ employees so that it can better understand an individual’s goals and help create a customized program for them.
Stress Management In The Workplace
According to a recent Gallup study, two-thirds of full-time employees experience burnout at work. It is therefore necessary to invest comprehensively in the well-being of employees.
Despite widespread awareness of stress as a health risk, it stubbornly continues to overwhelm organizational performance. The expectation that we must always be on and available affects people. Through our mobile devices, work follows people at home and beyond the work week to the weekend. In addition, while employee engagement has been hailed as the holy grail of management, recent research reveals that a significant number of employees may participate but be exhausted at the same time.
When there is no stress management, it can result in chronic stress that can affect mental health and well-being. Research suggests that chronic stress can cause or aggravate symptoms of mental illnesses such as depression, anxiety, and bipolar disorder.
For example: Work-related stress costs U.S. employers. More than $300 billion a year in absenteeism, turnover, decreased productivity, and medical, legal, and insurance costs. In addition, new research finds that lost productivity due to presenteeism, when an employee shows up but performs poorly due to illness or stress, can cost companies more than double the combined medical expenses and absenteeism.
Stress is like a parasite, absorbing energy and productivity outside your organization. Learning to be resilient and manage stress effectively can help employees be more productive, happy, healthy and in control of difficult situations.
Our fitness franchise owners know when talking to employers how important fitness and exercise is to stress. This is definitely one of our sales pitches so to speak.
Wellness can no longer be seen as a benefit to the employee, or as a measure to save costs. A broader vision of wellness, one that involves caring for and investing in employees at an integral level, must be a central element of organizational culture. Healthy and compassionate companies will attract and retain the best talent and make the most of their employees. They will outperform and survive the competition.
Evolved companies understand that wellness and performance are inseparable, and treat their corporate wellness program as an integral part of their business strategy. Here are the Zoo Health Club, we want to be part of this journey to wellness and we work with our fitness franchise owners diligently to make this happen.
If so, our free franchise opportunity toolkit will answer most of your questions about Zoo Health Club ownership such as:
• What is the Zoo Health Club?
• What is the initial franchise investment?
• Are there leasing programs for the equipment available?
More than half of our franchise owners are owner/operators. The rest allow their top managers and staff to take care of the day-to-day operations. When speaking with our franchise owners you will notice they come from different industries and backgrounds. They all have one thing in common: They were looking for the right balance of lifestyle and business. All were looking for an opportunity for themselves and family. They found it with the Zoo Health Club. Watch some of the videos below and find out for yourself.
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The Zoo fitness franchise business model works by keeping the size of the club in the small to medium range and keeping expenses low. Our top of the line equipment combined with low monthly dues is a business model that will give you a competitive edge! What ever the definition of success is to you, the Zoo fitness franchise business model can accomplish your goals.
Free time with your family or the freedom of being in control of your own time. The Zoo business model can give you pride of ownership and the ability to control your own destiny. The Zoo Health Club Fitness Franchise has developed professional individual health club web sites for all 50 states and soon to be opened locations, increasing search engine presence, brand recognition and member leads. We are capturing new member leads for you before you even own the territory. The Zoo Health Club franchise model offers a step-by-step guide on how to open a fitness center. Our team of fitness industry experts will guide you through every aspect of opening and operating a successful fitness center franchise. .
The main source of revenue will come from both enrollment fees and monthly dues. The Zoo fitness franchise has one of the lowest monthly dues program anywhere and helps create membership sales which increases sales volume for the franchisee. Your dues may vary based on demographics and services at your facility.
Our fitness franchise revenue will come from multiple profit centers such as:
Most people have never had to deal with building owners and leasing agents. Lease negotiations can be overwhelming. Let our experts help you with proper negotiations while getting the best possible rate and seeing that the lease agreement is structured properly.
The first aspect and consideration of how to open a fitness center is choosing the right franchise and making sure that you have a fair and equitable lease. Your lease (location) must work demographically and financially to insure your long-term feasibility and success. Let The Zoo Health Club Franchise Experts guide you through this most important task.
Lease or Purchase
Our experts will work with you on selecting the best equipment for the size of your Zoo Health Club and your budget. Leasing is a good choice and our experts will put you in touch with the helpful leasing companies that specialize in the health and fitness industry.
When you consider opening a health club it is important to rely on industry experts who can guide you through each process and decision to insure that your initial though, “how to open a fitness center” is not only realized – it’s successful.
Location, location, location! Convenient, easily accessible locations in secondary shopping centers make frequent visits routine for the entire family.
Low monthly fees attract and retain members.
Top-of-the-line equipment offers a competitive edge and keeps members challenged.
Small- to medium-size locations limit lease costs and ensure a friendly, community-like environment.
A variety of special products and services please members and increase revenue.
We provide a proven model and step-by-step guidance on how to open a fitness center.
Investors all over the world are asking themselves, what is the best franchise concept? As you may have seen fitness franchises are popping up left and right representing growth in the health and fitness industry and opportunity for potential investors. What is the reason for this recent craze and what factors should you take into consideration before taking a plunge?
Industries usually have cycles. Some may see growth and decline, while other stay stagnant. The health and fitness industry is one of the few that has continued growth and it does not seem to be declining. Trends come and go but everyone can agree that staying fit and healthy is a way of life and that will not change. This industry has seen has seen double digit growth in the past 10 years and as more and more people move to eating healthier, organic foods, you can expect more people will be wanting to get in shape. Opening a gym franchise helps you capitalize on this growing trend toward fitness.
When considering a franchise opportunity, work environment is another factor. If you are going to invest in a business and you want to be part of its success, your day-to-day experience in the business is important. Many people have avoided the fast food franchise concept because of the stressful work atmosphere. For many it is not the most appealing thing to be behind a hot kitchen all day, dealing with hundreds of customers in very fast-paced environment. A health club franchise is a different environment altogether. Overall it is a less stressful and more enjoyable atmosphere.
A gymfranchisehas many moving pieces but once those pieces are in place, the club basically runs itself. Of course, a good manager is necessary, but unlike other businesses, you do not have to be there the whole day. In fact, many health club owners have other businesses or run multiple clubs. This is perhaps one of the most appealing aspects about owning a fitness franchise.
Perhaps the most attractive aspect about owning a health club is the multiple revenue streams. Whereas most businesses have one main source of revenue, a health club has several. Think of membership fees, personal trainer fees, kids club, juice bar, supplements, apparel, special classes, additional amenities such as tanning, etc. If you are going to invest in a business a health club franchise is something you should definitely think about.
Franchising with Zoo Health Club is a wonderful thing because you get to be in business for yourself without actually being in business by yourself.
For more information on the cost of a Zoo Gym franchise and other details, fill out the form below and request a Free Franchise Toolkit for Success. This will tell you everything you need to know so you can make an educated decision on whether this opportunity is right for you.