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FITNESS FRANCHISE INDUSTRY TRENDS 2019

The need for physical activity and fitness has become a topic of national awareness. This has represented for many entrepreneurs a great opportunity. The rates of obesity, high blood pressure, and diabetes continue to rise, so there is no doubt that the health and fitness industry has been seeing year over year double digit growth. Many business reports have the fitness industry listed at the top 3 under the category of most popular businesses. Gym and fitness franchise revenues have gone up almost 50% in the past 5 years. New fitness concepts are coming out every day and with interest rates for small business loans so low, it seems that the timing couldn’t be more perfect. 

 

About the indutry

Gym franchises are normally thought of facilities with gym equipment including treadmills, free weights, stationary bikes, and other machines. But recently we have seen a diversion into workout classes type of gyms. Functional training has been a new trend which is comprised of group training and personal training combined into one. Financial reports reveal that 55% of the fitness industry revenue came from fitness centers, in the form of mostly annual membership contracts and monthly fees. Classes represent about 15% of the income.

 

What are the best fitness franchise brands?

This is very much a loaded question. Those there a few companies that may dominate the fitness industry based on # of locations or marketshare, when it comes to franchising, that does not make them the best. Often times smaller franchises can be more profitable and an overall better fit for a person looking to start a gym. Recent trends in consumer behavior and expectation have actually shown that people do not necessarily like going to massive “Wal Mart” style gyms where the amount of people and crowding is overwhelming. Many people want to go to the gym for a quick workout, not social hour. Furthermore, boutique concepts such as functional training have become highly popular. This is something the larger brands do not offer. All in all, anyone looking to invest in a fitnesss franchise should do as much research as possible and never discount the smaller franchise firms. 

 

Consumer demographics

 

So who goes to the gym? Some reports reveal that 1 in 5 Americans pay for a fitness membership. The demographic is generally adults between 18 and 34. There has been an increase in Children between the ages of 12 to 17, which now account for about 8% of gym attendees. Baby boomers are a big part of gym revenues as their purchasing power is high. One thing we are seeing is more and more corprorate companies offer gym reimbursement, which has helped grow the industry. 

 

Does it make sense to purchase a fitness franchise? 

The first thing you should ask yourself is, “am I passionate about fitness?” We’ll go farther, ask yourself “do I like to help pople?” Those are two important ingredients to the success of a franchisee. As a well established fitness franchise nationwide with more than 50 years experience, we have never had a franchisee come to us because they are only interested in money. There has to be an innate passion to help people. That is where the dedication to the gym and brand come to play and those are the people that make the most profit. There is also a big teaching component. How well are you empowering people and educating them. Some of the best gyms in the world have a team that is 100% dedicated to educating their members on how to reach their fitness goals. 

 

Costs

Starting any company can be expensive. A gym is no different. You can expect to have to purchase some large ticket items such as equipment, real estate, leasing fees, etc… But some very crafty franchises can assist with financing and helping with equipment leasing and more to enable the franchisee to come out with as little out-of-pocket as necessary.. 

 

What questions should I ask when purchasing a fitness franchise? 

There are many questions you should ask, such as “how much?” But the most important question you need to ask is “What is included in the support?” Remember, the whole point of franchising is the help you will receive not only during the start-up phase but also throughout the journey. So many franchises sign you up and then forget about you. They should be as interested in your success as you are. This is what we are known for here at The Zoo Health Club. We’ve taken franchise support to the next level.

 

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A BUSINESS MODEL THAT WORKS FOR YOU!

More than half of our franchise owners are owner/operators. The rest allow their top managers and staff to take care of the day-to-day operations. When speaking with our franchise owners you will notice they come from different industries and backgrounds. They all have one thing in common: They were looking for the right balance of lifestyle and business. All were looking for an opportunity for themselves and family. They found it with the Zoo Health Club. Watch some of the videos below and find out for yourself.

How much can I expect to make

with a Zoo Franchise?

What is so special about

The Zoo Health Club?

Why should I invest in

the Fitness Industry?

What kind of franchise support

can I expect?

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WHY ZOO?

The Zoo fitness franchise business model works by keeping the size of the club in the small to medium range and keeping expenses low. Our top of the line equipment combined with low monthly dues is a business model that will give you a competitive edge! What ever the definition of success is to you, the Zoo fitness franchise business model can accomplish your goals.

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Free time with your family or the freedom of being in control of your own time. The Zoo business model can give you pride of ownership and the ability to control your own destiny. The Zoo Health Club Fitness Franchise has developed professional individual health club web sites for all 50 states and soon to be opened locations, increasing search engine presence, brand recognition and member leads. We are capturing new member leads for you before you even own the territory. The Zoo Health Club franchise model offers a step-by-step guide on how to open a fitness center. Our team of fitness industry experts will guide you through every aspect of opening and operating a successful fitness center franchise. .

REVENUE

The main source of revenue will come from both enrollment fees and monthly dues. The Zoo fitness franchise has one of the lowest monthly dues program anywhere and helps create membership sales which increases sales volume for the franchisee. Your dues may vary based on demographics and services at your facility.

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Our fitness franchise revenue will come from multiple profit centers such as:

  • One-on-one and group personal training
  • Weight loss programs, nutrition and weight loss products
  • Smoothies, protein shakes and bars.
  • Tanning
  • Retail/Sportswear
  • Home equipment sales and cardio bikes

REAL ESTATE

Most people have never had to deal with building owners and leasing agents. Lease negotiations can be overwhelming. Let our experts help you with proper negotiations while getting the best possible rate and seeing that the lease agreement is structured properly.

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The first aspect and consideration of how to open a fitness center is choosing the right franchise and making sure that you have a fair and equitable lease. Your lease (location) must work demographically and financially to insure your long-term feasibility and success. Let The Zoo Health Club Franchise Experts guide you through this most important task.

EQUIPMENT

Lease or Purchase

Our experts will work with you on selecting the best equipment for the size of your Zoo Health Club and your budget. Leasing is a good choice and our experts will put you in touch with the helpful leasing companies that specialize in the health and fitness industry.

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When you consider opening a health club it is important to rely on industry experts who can guide you through each process and decision to insure that your initial though, “how to open a fitness center” is not only realized – it’s successful.

THE NUMBERS SPEAK FOR THEMSELVES

40
YEARS OF EXPERIENCE IN THE FITNESS INDUSTRY
$20B
FITNESS INDUSTRY SIZE (In Billions)
200%
INDUSTRY GROWTH IN THE PAST 10 YEARS
44%
% OF INCREASE OF U.S. GYM MEMBERSHIPS IN THE PAST 10 YEARS

THE ZOO HEALTH CLUB BUSINESS MODEL

Strategic Location

Location, location, location! Convenient, easily accessible locations in secondary shopping centers make frequent visits routine for the entire family.

Low Fees

Low monthly fees attract and retain members.

Equipment

Top-of-the-line equipment offers a competitive edge and keeps members challenged.

Low Costs

Small- to medium-size locations limit lease costs and ensure a friendly, community-like environment.

Diversification

A variety of special products and services please members and increase revenue.

Guidance

We provide a proven model and step-by-step guidance on how to open a fitness center.

FITNESS FRANCHISES

Investors all over the world are asking themselves, what is the best franchise concept? As you may have seen fitness franchises are popping up left and right representing growth in the health and fitness industry and opportunity for potential investors. What is the reason for this recent craze and what factors should you take into consideration before taking a plunge?

Growing Industry

Industries usually have cycles. Some may see growth and decline, while other stay stagnant. The health and fitness industry is one of the few that has continued growth and it does not seem to be declining. Trends come and go but everyone can agree that staying fit and healthy is a way of life and that will not change. This industry has seen has seen double digit growth in the past 10 years and as more and more people move to eating healthier, organic foods, you can expect more people will be wanting to get in shape. Opening a gym franchise helps you capitalize on this growing trend toward fitness.

Work Environment

When considering a franchise opportunity, work environment is another factor. If you are going to invest in a business and you want to be part of its success, your day-to-day experience in the business is important. Many people have avoided the fast food franchise concept because of the stressful work atmosphere. For many it is not the most appealing thing to be behind a hot kitchen all day, dealing with hundreds of customers in very fast-paced environment. A health club franchise is a different environment altogether. Overall it is a less stressful and more enjoyable atmosphere.

Time Commitment

A gymfranchisehas many moving pieces but once those pieces are in place, the club basically runs itself. Of course, a good manager is necessary, but unlike other businesses, you do not have to be there the whole day. In fact, many health club owners have other businesses or run multiple clubs. This is perhaps one of the most appealing aspects about owning a fitness franchise.

Multiple Revenue Streams

Perhaps the most attractive aspect about owning a health club is the multiple revenue streams. Whereas most businesses have one main source of revenue, a health club has several. Think of membership fees, personal trainer fees, kids club, juice bar, supplements, apparel, special classes, additional amenities such as tanning, etc. If you are going to invest in a business a health club franchise is something you should definitely think about.

Benefits of Franchising

Franchising with Zoo Health Club is a wonderful thing because you get to be in business for yourself without actually being in business by yourself.

  1. Training Sets You Up for Success: Before you open your Zoo Health Club, you will go through our franchisee training where you learn everything you need to know about running a gym franchise. We cover everything from business management to the Zoo Health Club operations procedures to the fitness industry.
  2. Zoo Health Club Supports You from the Start: At Zoo Health Club, we want nothing more than to see you succeed. Our teams are here to help you with everything from finding the right location to advertising your grand opening. In addition, we have systems in place that make it easy for you to operate your business—things like software, operations manuals, and business practices are all ready for you to implement in your store so you don’t have to start from scratch.
  3. Balance Your Work and Personal Life: One of the best parts of franchising is that it puts you in control of your career. As the owner, you have the power to make decisions for your business so that you can enjoy every success and learn from every downfall. Even better, you are in control of balancing your work and personal life in ways that you never were before. You can live the life you want and still have the career you have always dreamed of.
  4. No Need for Prior Experience: We often hear franchisees say that their lack of experience owning a business held them back from taking that leap to invest in a franchise. Don’t waste your time waiting and wondering! You don’t need a background in entrepreneurship to be a successful Zoo Health Club franchisee. Our training program, support resources, and network of franchisees will give you all the tools you need to thrive in your new role.
  5. Flexible Equipment Options: Unlike some health club franchise opportunities, Zoo Health Club gives you flexibility when it comes to your equipment. Choose from a variety of the top fitness brands to find the right combination of machines to meet your members’ needs.

For more information on the cost of a Zoo Gym franchise and other details, fill out the form below and request a Free Franchise Toolkit for Success. This will tell you everything you need to know so you can make an educated decision on whether this opportunity is right for you.

WANT TO SPEAK TO A FRANCHISE SUPPORT REPRESENTATIVE?
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or Email: FranchiseSpecialist@zoogym.com