Today there are many reasons to franchise as opposed to creating a brand from scratch. It is important to do research and be familiarized with the pros & cons so you can take advantage of the optimal opportunity.
Some of the factors you may consider to be important when franchising are:
When you invest in a franchise, you do so because you realize that creating a new brand from scratch could be expensive and risky, so the support has to be there. Otherwise, you might as well just start something yourself. This is where you can easily separate one franchise opportunity from another.
There are clear questions you should ask while evaluating a franchise opportunity.
This will allow you to understand what kind of support you will receive as a franchisee.
For example, here at The Zoo Health Club, we take franchise support very seriously and understand that our success relies on the success of every single one of our franchisees. We have a real estate department that will be dedicated to help our franchisees find the ideal location. World class trainers with decades of experience to teach everything that they must know about the industry, day-to-day-operations, and overall gym business. Our marketing department not only helps promote the brand at a national level but is focused on localized marketing strategies to make sure that each gym franchise is able to attract local members. We are proud to say that many of our gyms out compete some of the larger brands in surrounding markets.
Before looking into an actual franchise, it is a good idea to investigate the industries you may want to enter. Do you want to enter the technology industry, service industry, or for example health and wellness? Some industries may be in decline while others may be growing as a result of a fad that can change. One industry that has shown consistency and double digit growth, is health and fitness. No matter what, there is always a need and interest for people to be fit. This is especially the case as people become more and more aware of the importance of good health and nutrition. The health and fitness industry is one that benefits greatly from this movement.
Real Estate Strategy
You’ve heard it many times, location, location, location. That is especially the case when it comes to business. Finding the ideal location for your store or business is key to your success. This is where many franchises fail. They do not offer the proper support and lack the resources and team to help make sure that you find and open the ideal location that caters not only to your target market but makes sense for the franchisee.
There are so many factors that we look at: foot traffic, nearby competitors, ease of negotiation with landlord, etc… Here at the Zoo Health Club, we pride ourselves on our world class real real estate department. This is not our first radio as we have opened hundreds of gyms across multiple brands and understand what to look out for, where a gym may be successful, and most importantly how to best negotiate favorable terms.
Should we go with something stand-alone? Or something in a shopping plaza? Which is the ideal shopping plaza? How close are our competitors? What surrounding stores could actually bring us traffic? One thing that we have successfully done for our franchisees is include as part of the negotiation, the actual cost of building out the gym. Yes, this is something that many landlords are open to doing.
Strategic Direction Of The Brand
Another important factor is the actual strategic direction of the brand. You are only as good as the strategy you have in place. What are they doing to compete in the marketplace? Are they staying abreast of industry changes and incoming competitors?
This is an important aspect of what makes a brand successful, the ability to adapt. For example, here at the Zoo Health Club, we operate in a very competitive industry where the trend seems to be functional training/group training exercise programs. One way that we have been able to adapt is to work with reputable companies who offer these programs so we can be certified to include this in our gym. By doing this we create Functional/Group training classes, while still having the traditional gym experience which includes equipment where people can work at their own pace. Essentially we have become the best of both worlds. This is the type of innovative thinking and ability to adapt that you should expect from a brand that you choose to franchise from.
Results of Existing Franchisees
“The proof is in the pudding” is what is often said. When choosing a franchise to work with, ask to speak to existing franchisees. This will give you a true idea of what to expect. See how successful they are doing. Are they happy? What is their overall attitude towards the brand and what kind of effort was required from them?
One thing that we do, here at The Zoo Health Club, is something we call “Discover Day”. This is where people interested in learning more about our franchise opportunity visit our headquarters in South Florida and visit one of our local franchisees. They are able to see what their day-to-day looks like and also speak to them about their overall experience. It is here where potential franchisees are able to get a true, honest look into what this opportunity is really about.
Opportunity for Growth
Few become millionaires from just 1 location. The ability to open multiple locations and expand your profits is a very important factor that a franchisee should consider when selecting a brand. You really want to know if this goes well, how easy will it be to open more locations?
One thing that we do here at the Zoo Health Club, is provide exclusive territories to our franchisees that will allow them a certain market for them to expand. This means that once their initial gym is successful they have the ability to add more within that market.
We have franchisee owners that have 4 or 5 gyms in one market alone. Others expand into other markets nationwide. The important thing is that the first gym is successful. One it is up and going and profitable you are ready to expand and start increasing your profits.
If so, our free franchise opportunity toolkit will answer most of your questions about Zoo Health Club ownership such as:
• What is the Zoo Health Club?
• What is the initial franchise investment?
• Are there leasing programs for the equipment available?
More than half of our franchise owners are owner/operators. The rest allow their top managers and staff to take care of the day-to-day operations. When speaking with our franchise owners you will notice they come from different industries and backgrounds. They all have one thing in common: They were looking for the right balance of lifestyle and business. All were looking for an opportunity for themselves and family. They found it with the Zoo Health Club. Watch some of the videos below and find out for yourself.
How much can I expect to make
with a Zoo Franchise?
What is so special about
The Zoo Health Club?
Why should I invest in
the Fitness Industry?
What kind of franchise support
can I expect?
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The Zoo fitness franchise business model works by keeping the size of the club in the small to medium range and keeping expenses low. Our top of the line equipment combined with low monthly dues is a business model that will give you a competitive edge! What ever the definition of success is to you, the Zoo fitness franchise business model can accomplish your goals.
Free time with your family or the freedom of being in control of your own time. The Zoo business model can give you pride of ownership and the ability to control your own destiny. The Zoo Health Club Fitness Franchise has developed professional individual health club web sites for all 50 states and soon to be opened locations, increasing search engine presence, brand recognition and member leads. We are capturing new member leads for you before you even own the territory. The Zoo Health Club franchise model offers a step-by-step guide on how to open a fitness center. Our team of fitness industry experts will guide you through every aspect of opening and operating a successful fitness center franchise. .
The main source of revenue will come from both enrollment fees and monthly dues. The Zoo fitness franchise has one of the lowest monthly dues program anywhere and helps create membership sales which increases sales volume for the franchisee. Your dues may vary based on demographics and services at your facility.
Our fitness franchise revenue will come from multiple profit centers such as:
Most people have never had to deal with building owners and leasing agents. Lease negotiations can be overwhelming. Let our experts help you with proper negotiations while getting the best possible rate and seeing that the lease agreement is structured properly.
The first aspect and consideration of how to open a fitness center is choosing the right franchise and making sure that you have a fair and equitable lease. Your lease (location) must work demographically and financially to insure your long-term feasibility and success. Let The Zoo Health Club Franchise Experts guide you through this most important task.
Lease or Purchase
Our experts will work with you on selecting the best equipment for the size of your Zoo Health Club and your budget. Leasing is a good choice and our experts will put you in touch with the helpful leasing companies that specialize in the health and fitness industry.
When you consider opening a health club it is important to rely on industry experts who can guide you through each process and decision to insure that your initial though, “how to open a fitness center” is not only realized – it’s successful.
Location, location, location! Convenient, easily accessible locations in secondary shopping centers make frequent visits routine for the entire family.
Low monthly fees attract and retain members.
Top-of-the-line equipment offers a competitive edge and keeps members challenged.
Small- to medium-size locations limit lease costs and ensure a friendly, community-like environment.
A variety of special products and services please members and increase revenue.
We provide a proven model and step-by-step guidance on how to open a fitness center.
Investors all over the world are asking themselves, what is the best franchise concept? As you may have seen fitness franchises are popping up left and right representing growth in the health and fitness industry and opportunity for potential investors. What is the reason for this recent craze and what factors should you take into consideration before taking a plunge?
Industries usually have cycles. Some may see growth and decline, while other stay stagnant. The health and fitness industry is one of the few that has continued growth and it does not seem to be declining. Trends come and go but everyone can agree that staying fit and healthy is a way of life and that will not change. This industry has seen has seen double digit growth in the past 10 years and as more and more people move to eating healthier, organic foods, you can expect more people will be wanting to get in shape. Opening a gym franchise helps you capitalize on this growing trend toward fitness.
When considering a franchise opportunity, work environment is another factor. If you are going to invest in a business and you want to be part of its success, your day-to-day experience in the business is important. Many people have avoided the fast food franchise concept because of the stressful work atmosphere. For many it is not the most appealing thing to be behind a hot kitchen all day, dealing with hundreds of customers in very fast-paced environment. A health club franchise is a different environment altogether. Overall it is a less stressful and more enjoyable atmosphere.
A gymfranchisehas many moving pieces but once those pieces are in place, the club basically runs itself. Of course, a good manager is necessary, but unlike other businesses, you do not have to be there the whole day. In fact, many health club owners have other businesses or run multiple clubs. This is perhaps one of the most appealing aspects about owning a fitness franchise.
Perhaps the most attractive aspect about owning a health club is the multiple revenue streams. Whereas most businesses have one main source of revenue, a health club has several. Think of membership fees, personal trainer fees, kids club, juice bar, supplements, apparel, special classes, additional amenities such as tanning, etc. If you are going to invest in a business a health club franchise is something you should definitely think about.
Franchising with Zoo Health Club is a wonderful thing because you get to be in business for yourself without actually being in business by yourself.
For more information on the cost of a Zoo Gym franchise and other details, fill out the form below and request a Free Franchise Toolkit for Success. This will tell you everything you need to know so you can make an educated decision on whether this opportunity is right for you.