Best Fitness Franchises
Fitness franchises have become a very popular investment opportunity in recent years, specifically for the growth associated with it. Many have jumped on the bandwagon after discovering that this is one of the few industries categorized by continued growth and success. But what is the best fitness franchise out there? What consideration should I make as to which one is right for me? This is what many people want to know. As a leader in the fitness franchise industry with senior leaders that have over 35 years experience, we have decided to put together what we consider to be the top 5 characteristics that make a fitness franchise truly the best.
1. FRANCHISE SUPPORT
As any franchisee will tell you, it is all about support. The whole reason that you decide to purchase a franchise, instead of opening up your own concept, is because you want to be in business for yourself without necessary being in business by yourself. It is not just about aligning yourself with an existing brand. What we have noticed is that the support model truly varies from company to company. You will see some of the big box gyms, that let you fend for yourself. Yes, they will give you the name and instructions on where to purchase the equipment, etc… But after you are opened, it is your job to bring in members. So, what kind of support is a company willing to offer not only during the construction phase, but afterwards that is something you need to think about. Here at The Zoo Health Club, we pride ourselves on having the best support structure available.
2. MARKETING BY CLUB
Marketing is vital for any business, more so for a gym which operates in a highly competitive market. However, massive marketing is OK, but each club needs an individualized marketing strategy to help target their local market, which is really who you want to focus on. You may see little benefit/results from a national TV ad that only targets a small portion of the local audience within a 10 mile radius that is likely to come see you. You should have marketing support for a local website, social media, direct mail, etc…
Let’s face it, if you knew how to run a gym and sell members, you may not need to franchise. But this is not something everyone has experience with. We have seen that the training model also varies from one fitness franchise to the other. You need to have a very effective training on how to run your club most efficiently and also how to sell/cross-sell prospects and member. This is one area where we take great pride in here at the Zoo Health Club. Our training program at Zoo University is unmatched. And when it comes to sales, we take it to the next level providing continuous one-on-one support that is unique in this industry.
4. MAXIMIZING ADDITIONAL REVENUE STREAMS
Another thing that varies from gym to gym, is the business model / revenue strategy. Some of the larger box gyms focus on bringing in as many members as they can into their extra large facilities that end up being so crowded that no one wants to go there any more. One of the special things about the Zoo Health Club is that we have individualized strategies for all revenue streams, such as personal training, workout classes, juice bar, amenities, kids club, etc… Its almost like each one is a separate business. Whatever revenue strategy a club has, you should consider this when purchasing a health club franchise.
5. ENGAGEMENT WITH OTHER FRANCHISEES
Before purchasing a fitness franchise, you should also see if they are willing to let you engage and speak with other franchisees. There is no better testimonial than that of someone who has taken the plunge and purchased a gym franchise. That is one thing that we have done very successfully. Our prospects are encouraged to not only speak to, but do site visits at some of our clubs so they can hear first hand what other franchisees say about working with the Zoo Health Club.
GET MORE INFORMATION
There is not enough space on this web page to be able to educate you on everything that you need to know and should consider about owning a fitness franchise. For this reason, we ask that you reach out to us in order to get more information. If you look at other franchises you would be hard pressed to find one that will be more responsive, willing, and experienced. Watch the video below to educate yourself a little on what a Zoo Health Club franchise is all about. You will hear from actual franchisees.
Fore more information, we ask that you request more information below. We look forward to hearing from you.